剑桥商务英语阅读理解专项练习1

最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！

洛基英语，免费体验全部在线一对一课程： www.mianfeiwendang.com（报名网址）

When two brands are better than one

Elena Alvarez takes a look at the effectiveness of marketing partnerships

In the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company's database of thousands of corporate clients, who will be offered special deals on all its products.

The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, 'Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.'

(8) .....E....... It is better to simplify the

process and give them one focal point.

Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company

campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.

One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women's magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s.

(10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing

partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image 洛基英语是中国英语培训市场上的一朵奇葩，是全球已被验证的东方人英语学习的最佳模式。洛基英语是中国专业在线英语培训机构，通过电话英语、视频英语与外教一对一的模式提高学员英语口语水

平，提供英语口语培训，成人英语培训，商务英语培训，企业英语培训等课程。