商务谈判,商务英语,文化差异

The Cultural Differences in International Business English

Negotiations

Li Jinxin

Grad 2005, Department of Foreign Studies, Shaoyang University

Supervised by Chen Hong

Abstract

With the development of economic globalization and frequent business

contacts, knowing the cultural differences of different countries seems more and more important. This paper begins with the definition of business negotiation and culture, analyzing the causes of cultural differences by some examples and explaining the influence of cultural differences in international business negotiations by four perspectives as follows: communication process, negotiation style, the features of language, ethics and legality. Finally, it analyzes effective ways to deal with the problem arising from cultural differences in the negotiation process .The paper tries to give an account that the negotiators are supposed to know much about the cultural background of other side and make some necessary adjustment about cultural information so as to reach the goal of effective communication. In a word, in communication, the loss and misunderstandings of cultural information should be avoided as much as possible, which plays an important role to lead the victory of negotiation.

Key words: cultural differences; business negotiations; influence; cultural information