跨文化商务交流

对外经济贸易大学国际经济贸易学院

进出口管理与战略方向在职研究生课程班

《跨文化商务交流》课程结课考试试卷（A）

姓 名： 成 绩： 任课教师：

从跨文化的角度分析以下案例（30分）

Directions: Explain why the American and Chinese business communication I. broke down in the following case.

For the sake of entering the market in China, an American business delegation arrived in China to sign a big contract with a Chinese company. The latter was so warm that they prepared an expensive welcome dinner for the delegation. The American delegation was shocked at what was served on the table: nice dishes of every kind, delicacies from land and sea. It was a banquet rather than a dinner. The delegation left for their own country the following day without signing any contracts, for they thought such a company would not manage a business efficiently.