(战略管理 外部环境分析案例模版)Home Depot Asia

模板 战略 管理 外部环境分析

1. Conduct a complete study of Home Depot Asia's external environment and identify the critical strategic factors in each of the following areas: a. The General Environment b. The Industry Environment c. The Competitor Environment

Based on your analysis, do you agree with The Home Depot's decision to move into China?

The case content provides a great deal of information about the external environment for Home Depot Asia, specifically homeownership conditions in China and the home improvement market in which the company plans to participate. These

environmental conditions present relevant opportunities and threats that will impact the success of company expansion efforts.

Assessing the general environment focuses on a

company's future and the forces that will influence its growth and performance. The table below outlines segment conditions and the potential opportunities and threats that they present.

(战略管理 外部环境分析案例模版)Home Depot Asia

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