奢侈品在中国luxury report in china

奢侈品在中国

“奢侈品在中国”盛典暨财富品质晚宴简介

Procedures of "Luxury Market in China" Summit & Fortune Character Awards Dinner

事件背景:

Backgrounds:

1, 中国人已经成为全球最大的奢侈品消费群体,本土消费增长迅猛,境外消费也在境外奢侈品消费额中占有重要比重

1, Chinese people has become the world's largest luxury goods consumption group. While there is a rapid growth of domestic consumption, consumption abroad also occupied a large share of foreign luxury goods consumption.

2, 国际奢侈品进入中国二十年,成败得失,值得中国企业家和中国品牌借鉴和学习

2, International luxury brands has been in Chinese market for more than 20 years. The success stories and lessons shall be learnt and capitalized by Chinese entrepreneurs and brands.

3, 中国作为全球最大的奢侈品消费市场之一,却没有自己具有国际影响力的奢侈品品牌,中国奢侈品品牌存在机遇和挑战

3, Despite the fact being one of the largest market of luxury goods consumption, China does not have any luxury brands with international influence. There are lots of opportunities and challenges for Chinese luxury brands in the future.

4, 各国专业机构有大量关于奢侈品和奢侈品市场的报告,但是以宏观分析为多,一份关注微观实战的专业报告是市场所需,组委会愿意为这个项目贡献一份力量

4, Many reseach institutes published professional reports on luxury goods and luxury market. However, most reports are only macro-level analysis but lack of operational insights. Our report is expected to fill the gap and contribute to the luxury industry circle.

5, 企业家,品牌,媒体以及公关公司,在奢侈品市场上各自扮演着重要角色,但大部分奢侈品行业会议都是奢侈品品牌和媒体济济一堂,中国企业家很难参与,作为消费者,我们很需要他们分享心得并激荡智慧,组委会有愿望实现这一梦想

5, Entrepreneurs, brands, media and public relation companies are playing important roles in the luxury market. But most forums/summits of the luxury industry only invited the brands and the media. Chinese entrepreneurs are difficult to participate in these kinds of events. As consumers, the entrepreneurs are willing to share their experience and their wisdom should be invited. The organizing committee are eager to make this happen.

活动特色:

Features:

1,发布中国第一份由奢侈品协会、学术机构和媒体共同发布的专业报告“中国奢侈品报告” 1, To publish the first "China's Luxury Report" jointly executed by top Luxury

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