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目 录

摘要、 ····························································································································································· 3 前言 ·································································································································································· 3 一、市场分析 ················································································································································· 3 (一)进行市场竞争分享 ························································································································ 3 (二)进行客户分析 ································································································································ 3 二、网站定位 ················································································································································· 3 (一)目标客户定位 ································································································································ 3 (二)核心产品定位 ································································································································ 3 (三)独特卖点定位 ································································································································ 3 (四)关键字定位 ···································································································································· 3 三、网站的目标 ············································································································································· 3 (一)操作系统 ···································································································· 错误!未定义书签。 (二)网站安全性 ································································································ 错误!未定义书签。 (三)相关程序和数据库 ···················································································· 错误!未定义书签。 四、企业电子商务网站的内容 ···················································································································· 3 五、网站整体结构 ········································································································································· 3 (一)导航系统 ···································································································· 错误!未定义书签。 (二)功能模块 ···································································································· 错误!未定义书签。 (三)网站首页 ···································································································· 错误!未定义书签。 (四)主要栏目 ···································································································· 错误!未定义书签。 六、网站建设进度及实施过程 ···················································································································· 6 七、网站的推广 ········································································································· 错误!未定义书签。 (一)论坛推广 ········································································································································ 3 (二)搜索引擎推广 ································································································································ 3 (三)电子邮件推广 ································································································································ 3 (四)网站模板推广 ································································································································ 3 (五)网站广告推广 ································································································································ 3 八、网站后台的维护与管理 ···················································································· 错误!未定义书签。 九、在线客服 ············································································································· 错误!未定义书签。

十、流量统计 错误!未定义书签。

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